As an advertising agency owner with over twenty years experience, I have worked with every advertising method imaginable. From radio and television to Internet and Ink Pens, getting my client’s message to current and new customers is critical to survival.
Why advertise? Basic, but not always understood. You advertise to maintain the customers you have. You keep your name on the top of their minds. When a person needs a new kitchen blender, where will the purchase it? The local discount store, hardware store or opt to shop online? Many choices. If they need the blender immediately for a margarita party they will go to the store they know sells kitchen blenders. The store they think of first. If they have time to shop they will look at paper advertising, online advertising and react to television/radio advertising. Television is one way to reach your current and new customers.
Why television? Because of all the mediums we consume (radio, television, Internet, etc.) television continues to be the most powerful. The facts support this reality. Television advertising motivates, establishes credibility and adds esteem to your business. Television advertising works.
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